January 25, 2022
A booth at a tradeshow offers companies the appearance of a custom-made
exhibit without the long-term commitment and cost. Not all rental companies
offer the same level service. It can prove expensive to select the wrong exhibit
company. An undesigned booth can cause problems in achieving the goals of your
program.
Design mistakes shouldn't affect your company's experience at a trade show.
These are four tips to help you choose the best booth rental company.
Look for Industry Experience
Trade shows can be excellent marketing tools however, only if the style of
your exhibit is attractive. When looking for design firms, look for ones with
the history of appealing exhibits that yield positive results.
Time in business is important, but it's not the only aspect to take into
consideration. It's important to inquire about the number of displays produced
by the business annually and the percentage of their business is derived from
repeat customers. Clients will be more likely to come back to an organization
which is reliable and trustworthy when they've experienced a pleasant
experience.
Get References & Portfolios
Getting and contacting references gives the most important information
regarding exhibit rental firms. Here are some helpful tips for talking to
clients.
Did the exhibit firm adhere to the deadline and budget?
What approach did they take to the issues that arise during the design process.
What kind of customer service did they provide?
The reliability of a rental firm is determined by the client's past
experiences.
Take the time to explore the website of the exhibit maker as well. Do they
have photos of their work? Your portfolio will show their capabilities and let
you know if they are competent to design the type of display you're looking for
on your goals for marketing.
Know where your booth will Be Designed and Built
Exhibit designers without an established design and manufacturing facility
should be avoided. Oftentimes, this means they contract out the work, which
means that you aren't sure who is building your booth design. Make an
appointment with them when you are looking for trade show designers. This lets
you meet with the designers who will create and construct your rental
exhibit.
Seek Great Customer Service
When speaking to design companies it is important to not think that you are
getting "just another rent". Renting shouldn't take away from the quality of the
design or the customer service you receive. A company that doesn't care about
your interests or takes your requirements seriously ought to be kicked out. The
design firm should be focused on providing customer service. This makes it
easier for you to collaborate with them and help you get to your INFOCOMM
trade show booth rentals.
You might not be able to rent an exhibit from certain design firms. Eldsusa puts the same amount of care and attention to detail in rental exhibits as we offer for booths bought.
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